Following a guided whisky tasting, guests created original artworks inspired by Johnnie Walker Blue Label, before crafting bespoke cocktails linked to their artistic concepts.

We produced a hero film of the day alongside bespoke cutdowns tailored for each bartender’s personal social channels, supported by a curated stills suite that captured portraits, behind-the-scenes moments, and the artistry of both drinks and design.

The content provided a rich, multi-layered record of the experience - reinforcing the creativity, craft, and prestige at the heart of the Blue Label brand.