Our partnership spans the management of World Class’ global social media channels, the creation of inspirational and educational video content with the industry’s foremost talent, and agile event coverage from the Global Finals – including São Paulo in 2023, Shanghai in 2024, and Toronto in 2025.

Since August 2023, we have redefined the role of the World Class Instagram account – building it into one of the world’s most influential digital communities for bartenders and drinks enthusiasts.

Guided by a video-first strategy, we focus on deepening community engagement, delivering premium content that educates, inspires, and connects the next generation of global bartenders.

Through strategic insight, storytelling excellence, and flawless execution, we have helped reposition World Class from an annual competition into an always-on platform – a living, global community driving the future of cocktail culture.

World Class today is more than a benchmark for digital advocacy in the drinks industry – it is a catalyst for creativity, connection, and global influence.