What began as a simple product brief quickly evolved into something much more ambitious. Instead of just showcasing the Flaming Heart bottle, we set out to embody the whisky’s bold, smoky character through fire, sound, and craft.

Filming on location at Alba Cooperage in Glasgow, we built bespoke barrel props, shot with real flames, and integrated music into the visuals in imaginative ways. The project was orchestrated by our in-house director Kiel deValera, with beautiful visuals shot by Director of Photography Chris Newcombe. An original score by Max Perryment tied it all together. We delivered a full suite of stills and video content - including a retrospective of past bottle designs - all pulled off on a cold January night in Scotland.