To celebrate, we created five films and a curated stills campaign in collaboration with five of The Lakes’ leading luxury on-trade partners: The Goring, Carlton Jumeirah, The Berkeley, Corinthia London, and Scarfes Bar at Rosewood London.

The creative mirrored the release’s significance - five partners for the fifth chapter.

Each bartender shared their personal perspective on the whisky before demonstrating a bespoke cocktail inspired by its character - with each signature serve also featured on the venue’s menu for guests to enjoy. Alongside the films, we captured a series of cinematic portraits, drinks imagery, and venue stills to build a cohesive, elevated visual language across all brand and partner channels.

Content was distributed across The Lakes Distillery’s owned platforms, partner venues, talent profiles, and our owned channel Delightful Drinks.