At the 2025 World Class Global Final in Toronto, The Singleton made a bold statement - blending Scotch whisky sophistication with contemporary creativity. We were commissioned to capture the brand’s presence across the week through video and stills, creating assets that reflected The Singleton’s distinctive aesthetic and tone.

Our coverage spanned influencer activity across the city, immersive brand moments at the host venue, and a Sobremesa-inspired dinner to celebrate the launch of the The Singleton of Glen Ord 17YO - Into The Blue. We also produced an editorial content series featuring leading voices from the global bar scene, including Ryan ‘Mr Lyan’ Chetiyawardana and Iain McPherson of Panda & Sons, in conversation with Diageo's Global Single Malt Ambassador Ervin Trykowski.

The result was a suite of cinematic content that showcased The Singleton’s creativity and craft, capturing its role as a standout presence within the world’s most prestigious bartending competition.