While on location in Shanghai for the World Class Global Final, we partnered with Tanqueray to create a suite of evergreen video and stills assets featuring their ‘Tastemakers’.
Inspired by a ‘bartender’s notebook’ aesthetic, we brought the concept to life with cinematic visuals and stylised fashion photography – capturing the creative process behind each masterclass.
Our in-house team developed a bespoke production approach to bring insight and texture to each Tastemaker’s story - spotlighting the skills, inspiration and personality behind the masterclasses of globally renowned bartenders Giulia Cuccurullo, Tiffanie Barriere and Matteo Di Ienno.
Through cinematic video, dynamic portraiture and custom motion graphics, we opened up the world behind the bar - capturing craft, place and presence in culture-led content designed to perform across Tanqueray’s global social channels.
